Submission deadline extended to August 26, 2011 (firm) due to many requests for about this date. Final Call for papers: SCA2011 - International Conference on Social Computing and its Applications, Dec.12-14, 2011, Sydney, Australia. Website: http://www.swinflow.org/confs/sca2011/ Key dates: Submission Deadline: extended to August 26, 2011 (firm). Submission site: https://www.easychair.org/conferences/?conf=sca2011 Publication: Proceedings will be published by IEEE CS Press. Special issues: Distinguised papers will be selected for special issues in Journal of Organizational Computing and Electronic Commerce; Social Science Computer Review; or Computers in Human Behavior. =========== Introduction Social computing is concerned with the intersection of social behaviour and computing systems, creating or recreating social conventions and social contexts through the use of software and technology. Various social computing applications such as blogs, email, instant messaging, social networking (Facebook, MySpace, Twitter, LinkedIn, etc.), wikis, and social bookmarking have been widely popularised where people interact socially via computing space. Such applications have been profoundly impacting social behaviour and life style of human beings while pushing the boundary of computing technology simultaneously. While people can enjoy or even indulge in the benefits such as freedom and convenience brought about by social computing, various critical issues such as privacy protection, touch-screen based HCI design, and modelling of social behaviour in computing space still remain challenging. SCA (Social Computing and its Applications) is created to provide a prime international forum for both researchers, industry practitioners and environment experts to exchange the latest fundamental advances in the state of the art and practice of Social Computing and broadly related areas. Scope and Topics Topics of particular interest include, but are not limited to: · Fundamentals of social computing · Modelling of social behaviour · Social network analysis and mining · Computational models of social simulation · Web 2.0 and semantic web · Innovative HCI and touch-screen models · Modelling of social conventions and social contexts · Social cognition and social intelligence · Social media analytics and intelligence · Group formation and evolution · Security, privacy, trust, risk in social contexts · Social system design and architectures · Information retrieval, data mining, artificial intelligence and agent-based technology · Group interaction, collaboration, representation and profiling · Handheld/mobile social computing · Service science and service oriented interaction design · Cultural patterns and representation · Emotional intelligence, opinion representation, influence process · Mobile commerce, handheld commerce and e-markets · Connected e-health in social networks · Social policy and government management · Social blog, micro-blog, public blog, internet forum · Business social software systems · Impact on peoples activities in complex and dynamic environments · Collaborative filtering, mining and prediction · Social computing applications and case studies Submission Guidelines Submissions must include an abstract, keywords, the e-mail address of the corresponding author and should not exceed 8 pages for main conference, including tables and figures in IEEE CS format. The template files for LATEX or WORD can be downloaded here. All paper submissions must represent original and unpublished work. Each submission will be peer reviewed by at least three program committee members. Submission of a paper should be regarded as an undertaking that, should the paper be accepted, at least one of the authors will register for the conference and present the work. Submit your paper(s) in PDF file at the SCA2011 submission site: https://www.easychair.org/conferences/?conf=sca2011. Authors of accepted papers, or at least one of them, are requested to register and present their work at the conference, otherwise their papers may be removed from the digital libraries of IEEE CS and EI after the conference. Publications Accepted and presented papers will be included into the IEEE Conference Proceedings published by IEEE CS Press. Authors of accepted papers, or at least one of them, are requested to register and present their work at the conference, otherwise their papers may be removed from the digital libraries of IEEE CS and EI after the conference. Distinguished papers presented at the conference, after further revision, will be published in special issues of Journal of Organizational Computing and Electronic Commerce, Social Science Computer Review, and Computers in Human Behavior. General Chairs Irwin King, The Chinese University of Hongkong, China Igor Hawryszkiewycz, University of Technology, Sydney, Australia Program Chairs Jinjun Chen, University of Technology, Sydney, Australia Shaun Lawson, University of Lincoln, UK Nitin Agarwal, University of Arkansas at Little Rock, USA Program Vice-Chairs Rajiv Khosla, Latrobe University, Australia Tim Butcher, RMIT, Australia Man-Kwan Shan, National Chengchi University, Taiwan Workshop Chairs Nathalie Colineau, CSIRO-ICT Centre, Australia Xiangfeng Luo, Shanghai University, China Steering Committee V.S. Subrahmanian, University of Maryland, USA Irwin King, The Chinese University of Hongkong, China Igor Hawryszkiewycz, University of Technology, Sydney, Australia Jinjun Chen, University of Technology, Sydney, Australia (Chair) Feiyue Wang, Chinese Academia of Science, China Wesley Chu, University of California, USA Shaun Lawson, University of Lincoln, UK Jianhua Ma, Hosei University, Japan John Yen, Pennsylvania State University, USA Jiming Liu, Hong Kong Baptist University, China Adrian David Cheok, National University of Singapore, Singapore Craig Standing, Edith Cowan University, Australia Laurence T. Yang, St Francis Xavier University, Canada (Chair) Local and Finance Chairs Chang Liu, University of Technology, Sydney, Australia Conference Secretary and Web Chair Xuyun Zhang, Swinburne University of Technology, Australia