For much of its existence, the boycott, divestment and sanctions movement in Israel has been dismissed as inconsequential. But the tenor of boycott movements have reached a new pitch as consumers respond to the brutality of the Gaza war and Israel’s actions as an occupying force. Starbucks Corp., McDonald’s Corp., KFC Corp., and, more recently, Inditex SA’s Zara have all drawn scrutiny for how they do business in Israel or how they’ve responded to a horrific conflict.